Fostering an Innovative Organizational Culture - the Case of Henshin Motors Thailand
The automotive industry is known for its steady pace. But with emerging competition and digitalization accelerating, how can Henshin Motor keep up?
At a glance
Industry
Automotive
Employees in Thailand
Over 5,000
Years of Operation (Thailand)
33 years
as of 2022
Years of Operation (Total)
73 years
as of 2022
Abstract
A fictional company, Henshin Motors Thailand, is a subsidiary of a renowned Japanese automotive company. It has been a key player in Southeast Asia’s automotive industry. However, the company faces challenges driving innovation due to rising competition, technological disruptions, and a traditionally siloed operational structure. While its legacy of success is undeniable, Henshin Motors Thailand struggles with rigid processes and a hierarchical management style that hinder its agility and ability to adapt to evolving market demands.
This fictional case study delves into the cultural and structural dynamics within the organization, focusing on the interplay between Japanese and Thai working environments. It highlights the CEO’s call for cultural transformation to promote cross-functional collaboration and enhance innovation. The case study prompts an analysis of pain points such as resistance to change and communication barriers, proposing a multi-year roadmap for cultural evolution.
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(1) Regarding Case Study Content: This case study is based mainly on secondary data and analysis of publicly available information unless otherwise stated, and is intended solely for educational purposes. Any opinions expressed by the author(s) are designed to facilitate learning discussion and do not serve to illustrate the effectiveness of the company. Additionally, banner images and logos used in the case study are intended for visualization in an educational setting and it is not used to represent or brand the company. For any dispute regarding the content and usage of images and logos, please contact the team.
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