Hoshino Resorts - Japan’s Hotel Management Innovator Goes Global
Hoshino Resorts blends traditional ryokan hospitality with modern innovation. As it expands internationally, this case study explores whether its unique ‘Japanese Ryokan Method’ can succeed in global markets.
At a glance
Founded
1914
Hoshino Onsen Ryokan in Karuizawa
Listed
2013
Hoshino Resorts REIT Inc. on the Tokyo Stock Exchange
Sales
US$ 80.55 million
(2023)
Net Income
US$ 28.86 million
(2023)
Abstract
Hoshino Resorts, a leader in Japanese hospitality, has redefined the traditional ryokan experience, blending cultural authenticity with modern operational efficiency. With over 100 years of history, the company is currently flourishing under the leadership of Yoshiharu Hoshino, who leveraged his education to reposition the family business into a global hospitality powerhouse managing 71 properties across Japan and abroad (as of 2024).
Central to this transformation is the adoption of an asset-light strategy via a Real Estate Investment Trust (REIT), enabling scalable growth while focusing on operational excellence. Hoshino Resorts has also implemented a multitasking work system that enhances close staff-guest interactions and drives service innovation. Its 'Charm Meetings' empowered staff to create locally inspired experiences, exemplifying a customer-centric culture. These strategies have enabled the company to expand both domestically and globally.
This case study examines Hoshino Resorts’ ability to sustain its unique hospitality model amidst cultural and competitive challenges in international markets, such as Bali and Guam. Learners are encouraged to analyze its strategies for balancing tradition and innovation while navigating scalability and global adaptation.
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