Coupang - High Risks of Speedy Delivery, Speedy Innovation in a Fierce Marketplace
Coupang has redefined e-commerce in South Korea. There were many times that Bom Kim, the company's founder, had to make bold decisions to sail the ship. What did it take to build a Coupang like today in this competitive industry?
At a glance
Founded
2010
Country
South Korea
Industry
E-Commerce Platform
Total Revenue
US$ 24,383 million
(FY2023)
Abstract
Coupang, a South Korean e-commerce giant, revolutionized online shopping through its groundbreaking promise of same-day or next-day service. Founded by visionary entrepreneur Bom Kim, Coupang challenged industry norms by building its own infrastructure, controlling every step of the process from warehouse to doorstep.
This case study delves into Coupang's journey, exploring its strategic decisions, operational innovations, and the challenges of balancing rapid growth with profitability. Key insights reveal how Coupang leveraged technology, logistics, and a dedicated workforce to redefine the customer experience.
By examining Coupang's bold moves and its impact on the South Korean market, this case study provides valuable lessons for businesses seeking to disrupt industries and achieve sustainable growth.
Image from Shutterstock
Banner image: Photo courtesy of Coupang
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