Explore Our Case Studies
Entrepreneurship
Tired City: Tradition, Technology, and the Future of Creative Commerce
By Dr. Mandy Mok Kim Man | Raffles University, Malaysia, 21 Jul 2026
Digital Transformation
LuLu Hypermarket: Building an Omnichannel Retail Experience in the Digital Age
By Associate Prof. Dr. Khalid HUSSAIN | Sultan Qaboos University, 04 Jul 2026
Global Expansion
SHEIN in Paris: Ultra-Fast Fashion vs. Institutional Legitimacy
By Aï ITO | Xi'an Jiaotong-Liverpool University, 18 Jan 2026
Global Expansion
Flash Express - Thailand’s First Unicorn And The Emerging Business Model
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 15 Dec 2025
Business Ethics
Facebook’s Algorithm – Empowering Connection or Manipulating Minds?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 07 Nov 2025
Technology Management
Meituan: Algorithm Management in a Super App
By Aï ITO | Xi'an Jiaotong-Liverpool University, 04 Nov 2025
Strategic Management
ShopeeFood - Riding the Ecosystem or Burning Cash?
By Dr. Pietro BORSANO | Chulalongkorn School of Integrated Innovation, Thailand, 27 Jun 2025
Marketing
TikTok's Recommendation Algorithm – Influence on Consumer Behavior
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 28 May 2025
Global Expansion
Digital Transformation and E-Commerce Evolution in AI and Geopolitics – Shopify’s Strategy
By Prof. Dr. Artie NG | International Business University, Canada, 15 May 2025
Brand Management
From Facebook to Meta - Rebranding or Dealing with Ethical Dilemmas?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 24 Apr 2025
Digital Transformation
Pinduoduo - The Blue Ocean For A Social E-Commerce Business
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 07 Mar 2025
Digital Transformation
The Sky’s Not the Limit – AirAsia’s Diversification Beyond Aviation
By Nop MEECHUKHUN | Nikkei BizRuptors, 20 Feb 2025
Marketing
Shopee - From the Thrill of the Chase Mentality to a Massive Sale-Hunting Culture
By Kim Thanh LE | Nikkei BizRuptors, 19 Feb 2025
Mergers & Acquisition
LINE MAN Wongnai - More Than Food Reviews? The Merge of Wongnai and LINE MAN
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 11 Feb 2025
Digital Transformation
Gojek - Indonesia’s Super App and Power of the Motorbike
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 07 Feb 2025
Digital Transformation
Bukalapak - To Overcome or To Succumb as One of the First Movers
By Dr. Pietro BORSANO | Chulalongkorn School of Integrated Innovation, Thailand, 29 Jan 2025
Marketing
TikTok - Inspiring Creativity and Bringing Joy to All?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 25 Jan 2025
Innovation Management
Coupang - High Risks of Speedy Delivery, Speedy Innovation in a Fierce Marketplace
By Kim Thanh LE | Nikkei BizRuptors, 06 Dec 2024
Strategic Management
TikTok - A Global Phenomenon Trapped in A Deglobalized World. Will It Survive?
By Asst. Prof. Monica REN | Macquarie Business School, Australia, 28 Jun 2024
Innovation Management
Grab - Navigating Tomorrow with Strategic Decision-Making
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 03 Apr 2024
Innovation Management
The Journey of Marketplace Ecosystem - The Story of Tokopedia
By Dr. Gita GAYATRI | Universitas Indonesia, 27 Oct 2023
Digital Transformation
SHEIN - Disrupting Fast Fashion Industry
By Nop MEECHUKHUN | Nikkei BizRuptors, 27 Feb 2023
