Explore Our Case Studies
Accounting & Finance
U.S. Investment Bank in Japan – Currency Risk Management in Foreign Branch Relocations
By Prof. David NICHOLS | Aoyama Business School, 02 Sep 2026
Global Expansion
Unlocking a Market Beyond Borders - Privy’s Growth in Digital Trust Solutions
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 10 Aug 2026
Entrepreneurship
Cross-Border Expansion in Asia – How Betterteem Scaled Beyond the Philippines
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 31 Jul 2026
Accounting & Finance
Fundamental Principles of Financial Accounting - A Case Analysis of a Bakery Startup
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 25 May 2026
Social Enterprise
Stitching a New Narrative – El Felipe and the Rise of the Eco-entrepreneur
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 26 Apr 2026
Digital Transformation
Mabuhay Energy – Artificial Intelligence and Strategy in the Philippine Power Sector
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 19 Apr 2026
Accounting & Finance
Evaluating Farm Fresh - Financial Performance and Investment Potential in Malaysia's Dairy Industry
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 15 Apr 2026
Accounting & Finance
Accounting for the Ordinary People – A Case Analysis of a Taxi Service Startup
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 05 Apr 2026
Brand Management
Polcasan Beyond the Star – From Fan Symbol to Independent Commercial Asset
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 02 Apr 2026
Sustainability
SM’s Sustainability Approach – Aligning Business Goals with Environmental and Social Responsibility
By Dr. Raymund PANGILINAN | University of Asia and the Pacific (UA&P), Philippines, 12 Mar 2026
Innovation Management
Workman - Market Expansion and Growth from Construction to Everyday Workwear
By Mishell ALBORES | Nikkei BizRuptors, 26 Dec 2025
Global Expansion
Flash Express - Thailand’s First Unicorn And The Emerging Business Model
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 15 Dec 2025
Digital Transformation
Honda Strategizing the Emerging EV Market in America - Sustainability Initiatives in Canada
By Prof. Dr. Artie NG | International Business University, Canada, 26 Nov 2025
Accounting & Finance
Entrepreneurial Cost Analysis - Planning and Decision-Making Techniques for SMEs
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 18 Nov 2025
Digital Transformation
EnerTech Asia’s Procurement Dilemma – Tech Investment or Cultural Change?
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 04 Nov 2025
Sustainability
Diversity and Innovation – Exploring Manulife’s DEI and Global Development Synergies
By Prof. Dr. Artie NG | International Business University, Canada, 04 Nov 2025
Accounting & Finance
Strategic Cost Management – Improving performance in SMEs through the right Costing (and Pricing)
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 09 Oct 2025
Accounting & Finance
Oriental Kopi – Assessing Investment Potential in Malaysia's Coffee Market
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 22 Sep 2025
Marketing
Crafting a Third Place – Starbucks’ Strategy in Thailand’s Evolving Coffee Culture
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 13 Sep 2025
Economics
Navigating Currency Risk – The Impact of Black Monday 2024 on Yen Carry Trades and Bank FX Exposures
By Dr. Ken Yien LEONG | Sunway Business School, Malaysia, 29 Aug 2025
Business Ethics
Do Luxury Brands Engage in Excessive Profiteering?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 25 Aug 2025
Global Expansion
From Local Dominance to Global Expansion – Jollibee's Strategic Journey
By Prof. Anthony Victorio LUMICAO | University of Asia and the Pacific (UA&P), Philippines, 03 Jul 2025
Marketing
TikTok's Recommendation Algorithm – Influence on Consumer Behavior
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 28 May 2025
Marketing
Beyond Petro-Horizon – Saudi Arabia’s Tourism & Entertainment Vision 2030
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 27 May 2025
Global Expansion
Digital Transformation and E-Commerce Evolution in AI and Geopolitics – Shopify’s Strategy
By Prof. Dr. Artie NG | International Business University, Canada, 15 May 2025
Organizational Behavior
Cross-Cultural Communication – Navigating Product Design in a Global-Local Context
By Prof Dr. Helen CHEN | Centre for Sustainable Business, International Business University, Canada, 19 Apr 2025
Brand Management
Reimagining the Cat – What Jaguar's Rebrand Can Teach Us
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 27 Mar 2025
Marketing
Global Sustainability, Local Impact – Starbucks' Social Marketing Strategy
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 19 Mar 2025
Organizational Behavior
Build and Buy Strategy - the case of Muten Technologies
By Motoki NAKASHIMA | Principal, Mercer (Thailand) Limited, 13 Mar 2025
Accounting & Finance
Evaluating 99 Speedmart – Financial Performance and Investment Potential in Malaysia’s Retail Market
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 28 Feb 2025
Marketing
The Brand Behind the Spike – How Can KOVO Champion the 'Megatron Effect'?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 13 Feb 2025
Marketing
Duolingo Language Revolution - Harnessing Gamification to Bridge Generational and Cultural Gaps
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 08 Feb 2025
Digital Transformation
Bukalapak - To Overcome or To Succumb as One of the First Movers
By Dr. Pietro BORSANO | Chulalongkorn School of Integrated Innovation, Thailand, 29 Jan 2025
Marketing
Driving the Market – Tesla and BYD’s Price Strategies in Thailand's EV Scene
By Asst. Prof. Dr. Boonying KONGARCHAPATARA | College of Management Mahidol University, Thailand, 26 Dec 2024
Marketing
Ichitan - The Unique World of Thai Marketing
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 18 Dec 2024
Global Expansion
Fairphone - Should the Company Expand to the Asian Market?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 04 Dec 2024
Marketing
The Power of AI Emotion Analysis in Predicting Donations
By Dr. Sanghyub John LEE | University of Auckland, New Zealand, 22 Nov 2024
Innovation Management
Facing Regulatory Realities – VIPKid's Strategic Pivot in the Tutoring Industry
By Mishell ALBORES | Nikkei BizRuptors, 08 Nov 2024
Marketing
Leveraging K-Pop - Should Brands Hire K-Pop Idols as Ambassadors?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 29 Oct 2024
Global Expansion
The Legitimacy Dilemma – Huawei’s Struggles with Media Framing and Global Politics
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 09 Oct 2024
Global Expansion
Think Global, Design Local – Canva’s Glocalization Strategy in the Digital Design Space
By Mishell ALBORES | Nikkei BizRuptors, 06 Oct 2024
Digital Transformation
Kuaikan Manhua - Building the Cartooning and Comics Ecosystem in China
By Lec. Yafang CHENG | Eikei University of Hiroshima, Japan, 11 Sep 2024
Crisis Management
Managing Social Media Crises – A Case Study of Singapore Airlines
By Prof. Mingming CHENG / Jie TAN / Lingxue ZHAN | School of Management and Marketing, Curtin University, Australia, 06 Sep 2024
Technology Management
From Dockyard to Industrial Robotics – Transformation of Kawasaki Heavy Industries
By Prof. Dr. Artie NG | International Business University, Canada, 01 Sep 2024
Global Expansion
Max’s Restaurants - Navigating Global Expansion and Local Adaptation
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 28 Aug 2024
Accounting & Finance
Financial Insights into Asia's EV Competitors – The Case of Tesla
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 08 Aug 2024
Marketing
Beyond Borders – Ethical Dilemmas in Influencer Marketing Across Asia-Pacific
By Prof. Mingming CHENG | School of Management and Marketing, Curtin University, Australia, 06 Aug 2024
Innovation Management
Innovative Retail Solutions – QDD Dynamics' Approach to Customer Adoption and Integration
By Dr. Evelyn Toh Bee HWA | Sunway Business School, Malaysia, 31 Jul 2024
