Explore Our Case Studies
Innovation Management
Workman - Market Expansion and Growth from Construction to Everyday Workwear
By Mishell ALBORES | Nikkei BizRuptors, 26 Dec 2025
Global Expansion
Flash Express - Thailand’s First Unicorn And The Emerging Business Model
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 15 Dec 2025
Digital Transformation
Honda Strategizing the Emerging EV Market in America - Sustainability Initiatives in Canada
By Prof. Dr. Artie NG | International Business University, Canada, 26 Nov 2025
Sustainability
Diversity and Innovation – Exploring Manulife’s DEI and Global Development Synergies
By Prof. Dr. Artie NG | International Business University, Canada, 04 Nov 2025
Accounting & Finance
Oriental Kopi – Assessing Investment Potential in Malaysia's Coffee Market
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 22 Sep 2025
Marketing
TikTok's Recommendation Algorithm – Influence on Consumer Behavior
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 28 May 2025
Brand Management
Reimagining the Cat – What Jaguar's Rebrand Can Teach Us
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 27 Mar 2025
Marketing
Global Sustainability, Local Impact – Starbucks' Social Marketing Strategy
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 19 Mar 2025
Organizational Behavior
Build and Buy Strategy - the case of Muten Technologies
By Motoki NAKASHIMA | Principal, Mercer (Thailand) Limited, 13 Mar 2025
Accounting & Finance
Evaluating 99 Speedmart – Financial Performance and Investment Potential in Malaysia’s Retail Market
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 28 Feb 2025
Marketing
The Brand Behind the Spike – How Can KOVO Champion the 'Megatron Effect'?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 13 Feb 2025
Marketing
Duolingo Language Revolution - Harnessing Gamification to Bridge Generational and Cultural Gaps
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 08 Feb 2025
Digital Transformation
Bukalapak - To Overcome or To Succumb as One of the First Movers
By Dr. Pietro BORSANO | Chulalongkorn School of Integrated Innovation, Thailand, 29 Jan 2025
Global Expansion
Hoshino Resorts - Japan’s Hotel Management Innovator Goes Global
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 08 Jan 2025
Marketing
Driving the Market – Tesla and BYD’s Price Strategies in Thailand's EV Scene
By Asst. Prof. Dr. Boonying KONGARCHAPATARA | College of Management Mahidol University, Thailand, 26 Dec 2024
Marketing
Ichitan - The Unique World of Thai Marketing
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 18 Dec 2024
Global Expansion
Fairphone - Should the Company Expand to the Asian Market?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 04 Dec 2024
Marketing
The Power of AI Emotion Analysis in Predicting Donations
By Dr. Sanghyub John LEE | University of Auckland, New Zealand, 22 Nov 2024
Innovation Management
Facing Regulatory Realities – VIPKid's Strategic Pivot in the Tutoring Industry
By Mishell ALBORES | Nikkei BizRuptors, 08 Nov 2024
Marketing
Leveraging K-Pop - Should Brands Hire K-Pop Idols as Ambassadors?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 29 Oct 2024
Global Expansion
The Legitimacy Dilemma – Huawei’s Struggles with Media Framing and Global Politics
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 09 Oct 2024
Global Expansion
Think Global, Design Local – Canva’s Glocalization Strategy in the Digital Design Space
By Mishell ALBORES | Nikkei BizRuptors, 06 Oct 2024
Digital Transformation
Kuaikan Manhua - Building the Cartooning and Comics Ecosystem in China
By Lec. Yafang CHENG | Eikei University of Hiroshima, Japan, 11 Sep 2024
Crisis Management
Managing Social Media Crises – A Case Study of Singapore Airlines
By Prof. Mingming CHENG / Jie TAN / Lingxue ZHAN | School of Management and Marketing, Curtin University, Australia, 06 Sep 2024
Technology Management
From Dockyard to Industrial Robotics – Transformation of Kawasaki Heavy Industries
By Prof. Dr. Artie NG | International Business University, Canada, 01 Sep 2024
Global Expansion
Max’s Restaurants - Navigating Global Expansion and Local Adaptation
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 28 Aug 2024
Accounting & Finance
Financial Insights into Asia's EV Competitors – The Case of Tesla
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 08 Aug 2024
Marketing
Beyond Borders – Ethical Dilemmas in Influencer Marketing Across Asia-Pacific
By Prof. Mingming CHENG | School of Management and Marketing, Curtin University, Australia, 06 Aug 2024
Innovation Management
Innovative Retail Solutions – QDD Dynamics' Approach to Customer Adoption and Integration
By Dr. Evelyn Toh Bee HWA | Sunway Business School, Malaysia, 31 Jul 2024
Marketing
Creativity Behind the Scenes – Lessons Learned from the Thai Advertising Industry
By Dr. Gita GAYATRI | Universitas Indonesia, 26 Jul 2024
Operations Management
From Crisis to Comeback: Thai Airways’ Rehabilitation and Recovery Story
By Muhammad Arif Bashir JHUMRA | Thammasat University, Thailand, 11 Jul 2024
Marketing
From Costco's Triumph to Tops Club's Trials – A Comparative Study of Retail Strategies in Asia
By Asst. Prof. Dr. Boonying KONGARCHAPATARA | College of Management Mahidol University, Thailand, 28 Jun 2024
Innovation Management
Beating the Paradox - Efficiency-centered and Innovation-enabling Business Models at JLBL Tech
By Prof. Mark LOON | Griffith Business School, Australia, 27 May 2024
Innovation Management
Closing the Loop - Revolutionizing Textile from Moreloop
By Dr. Natinee THANAJARO | Srinakharinwirot University, Thailand, 24 May 2024
Business Ethics
Turning the Tide – Leadership Decisions in Times of Financial Distress at Phoenix Petroleum
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 25 Apr 2024
Global Expansion
Tim Hortons Goes Global – Heterogeneous Market Entry Strategies in Asia
By Prof. Dr. Artie NG | International Business University, Canada, 19 Apr 2024
Operations Management
Examining Efficiency and Redundancy in Hospitals - The Case of Tan Tock Seng Hospital
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 06 Mar 2024
Marketing
Montblanc x Naruto – Bridging Generations Through Luxury
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 20 Feb 2024
Operations Management
Optimizing Care and Efficiency in the Elder Care Sector – The Case of St. Luke’s ElderCare
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 19 Feb 2024
Global Expansion
Seizing Stardom – GMMTV's Strategy for Winning Audience Hearts
By Dr. Gita GAYATRI | Universitas Indonesia, 05 Feb 2024
Supply Chain Management
Maximizing Social Impact - A Lean Management Approach at The Food Bank Singapore
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 19 Jan 2024
Social Enterprise
Joining Hands Against Corruption - The Story of Hand Social Enterprise
By Dr. Natinee THANAJARO | Srinakharinwirot University, Thailand, 25 Dec 2023
Global Expansion
Brewing Success Globally - Bacha Coffee's Marketing Strategy for Diverse Audiences
By Lec. Elevita YULIATI | Universitas Indonesia, 15 Dec 2023
Marketing
Mabuhay from Jollibee - An Emotional Branding Communication Strategy for the International Market
By Dr. Gita GAYATRI | Universitas Indonesia, 14 Dec 2023
Supply Chain Management
Jollibee - Revolutionizing Supply Chain and Logistics with Digital Transformation
By Associate Prof. Dr. Andrei KWOK | Monash University Malaysia, 07 Dec 2023
Sustainability
Bangchak - Expanding New Horizons Beyond Petroleum Towards Sustainability
By Asst. Prof. Dr. Tareq HOSSAIN | Thammasat Business School, Thailand, 20 Nov 2023
Marketing
The Power of Skincare by Science and Going Viral - Skintific's Country of Origin Enigma
By Dr. Gita GAYATRI | Universitas Indonesia, 08 Nov 2023
Innovation Management
The Journey of Marketplace Ecosystem - The Story of Tokopedia
By Dr. Gita GAYATRI | Universitas Indonesia, 27 Oct 2023
