Explore Our Case Studies
Brand Management
Butterbear – Who Shapes a Brand Character in the Age of Social Media?
By Prof. Aticha KWAENGSOPHA | Chiang Mai University Business School, Thailand, 30 Jun 2026
Global Expansion
After You - Finding Sweet Success Overseas
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 18 Jun 2026
Family Business
Taokaenoi – From Billion-Baht Breakthrough to Governance Crossroads
By Assoc. Prof. Dr. Natenapha WAILERDSAK | Thammasat Business School, Thailand, 26 May 2026
Accounting & Finance
Fundamental Principles of Financial Accounting - A Case Analysis of a Bakery Startup
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 25 May 2026
Strategic Management
MK Restaurant Group – Can a Market Leader Reinvent Itself in Thailand’s Buffet War?
By Assoc. Prof. Dr. Natenapha WAILERDSAK | Thammasat Business School, Thailand, 14 May 2026
Entrepreneurship
Chocolate Concierge: Building Competitive Advantage Through Malaysian Cocoa
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 12 May 2026
Accounting & Finance
Beyond the Raw Slope: Cost, Context, and Decision-Making at a Penang SME
By Senior Lec. Dr. Noman ARSHED | Sunway University, Malaysia, 29 Apr 2026
Brand Management
ChaTraMue: Maintaining Competitiveness Through Brand Collaboration
By Dr. Chatree PREEDAANANTHASUK | Naresuan University, 16 Apr 2026
Accounting & Finance
Evaluating Farm Fresh - Financial Performance and Investment Potential in Malaysia's Dairy Industry
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 15 Apr 2026
Brand Management
Butterbear – From Dessert Shop Mascot to Emotional Companion
By Asst. Prof. Dr. Muhammad JUNAID | Asian Institute of Technology, Thailand, 19 Mar 2026
Global Expansion
From Japan to the World: How ITO EN Balanced Global Standardization and Local Adaptation
By Dr. Takeshi MATSUI | Hitotsubashi University, 15 Mar 2026
Entrepreneurship
Small Business, Big Decisions – Sugar & Spice AOR in a Changing Customer Landscape
By Prof. Dr. Noor Afza binti AMRAN | ASIAN Research Institute for Corporate Governance (ARICG), Universiti Utara Malaysia, 05 Feb 2026
Sustainability
Carabao Group - Championing Sustainability
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 02 Jan 2026
Supply Chain Management
Pizza Makers: Transportation and Distribution Decisions for Growing Demand
By Lec. Khawaja Ayaz AHMAD | The University of Lahore, Pakistan, 03 Dec 2025
Accounting & Finance
Entrepreneurial Cost Analysis - Planning and Decision-Making Techniques for SMEs
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 18 Nov 2025
Global Expansion
Iichiko: Can Japan’s Spirit Keep Its Soul in the Wide World?
By Pajaree ACKARADEJRUANGSRI | Ritsumeikan Asia Pacific University, 29 Oct 2025
Accounting & Finance
Oriental Kopi – Assessing Investment Potential in Malaysia's Coffee Market
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 22 Sep 2025
Marketing
Crafting a Third Place – Starbucks’ Strategy in Thailand’s Evolving Coffee Culture
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 13 Sep 2025
Global Expansion
Thinking Local, Serving Global: The Starbucks Japan Strategy
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 31 Jul 2025
Family Business
Blending Tradition with Innovation in a Family Business – The Case of Bijuu Corp. (Otabe)
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 01 Jul 2025
Family Business
Olfresh – The Fight for Market Share in Pakistan’s Beverage Industry
By Dr. Afia KHALID | The University of Lahore, Pakistan, 26 Mar 2025
Marketing
Global Sustainability, Local Impact – Starbucks' Social Marketing Strategy
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 19 Mar 2025
Business Communication
Internal Noise - The Great Disruptor!
By Dr. Kenny Guan Cheng TEOH | Sunway Business School, Malaysia, 19 Dec 2024
Marketing
Ichitan - The Unique World of Thai Marketing
By Prof. Tomoko KAWAKAMI | Waseda Business School, Japan, 18 Dec 2024
Innovation Management
From Pioneer to Prey – Tao Bin's Forefront Status in Market Imitators
By Dr. Pietro BORSANO | Chulalongkorn School of Integrated Innovation, Thailand, 28 Oct 2024
Family Business
Padi & Rempah Cuisine - Entrepreneurship and Cultural Innovation in Malaysian Catering
By Dr. Jesrina Ann XAVIER | Sunway University, Malaysia, 05 Oct 2024
Global Expansion
Max’s Restaurants - Navigating Global Expansion and Local Adaptation
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 28 Aug 2024
Global Expansion
Tim Hortons Goes Global – Heterogeneous Market Entry Strategies in Asia
By Prof. Dr. Artie NG | International Business University, Canada, 19 Apr 2024
Innovation Management
Vinamilk - How has a Female Leader Transformed the Vietnamese Dairy Landscape?
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 22 Feb 2024
Marketing
Ajinomoto Malaysia - Dispelling the MSG Myth and Championing Umami Goodness
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 07 Feb 2024
Supply Chain Management
Maximizing Social Impact - A Lean Management Approach at The Food Bank Singapore
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 19 Jan 2024
Global Expansion
McDonald’s - A Franchise Model that Favors Its Massive Expansion in Asia
By Kim Thanh LE | Nikkei BizRuptors, 01 Jan 2024
Marketing
MILO - To Keep a Mature Business Thriving
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 28 Dec 2023
Global Expansion
Brewing Success Globally - Bacha Coffee's Marketing Strategy for Diverse Audiences
By Lec. Elevita YULIATI | Universitas Indonesia, 15 Dec 2023
Marketing
Mabuhay from Jollibee - An Emotional Branding Communication Strategy for the International Market
By Dr. Gita GAYATRI | Universitas Indonesia, 14 Dec 2023
Human Resource Management
McDonald’s Malaysia – Localizing A Global Brand Through Inclusive Human Resource Practices
By Dr. Rossilah JAMIL | Azman Hashim International Business School, UTM, Malaysia, 13 Dec 2023
Supply Chain Management
Jollibee - Revolutionizing Supply Chain and Logistics with Digital Transformation
By Associate Prof. Dr. Andrei KWOK | Monash University Malaysia, 07 Dec 2023
Business Ethics
Clean and Green? - Thai Union’s Supply Chain Transformation
By Prof. Dr. Pavida PANANOND | Thammasat Business School, Thailand, 04 Dec 2023
Marketing
Oh Ka Jhu - Cultivating Success, Nourishing Goals in the National Market
By Asst. Prof. Dr. Piyaphan KLUNKLIN | Chiang Mai University Business School, Thailand, 10 Oct 2023
Global Expansion
Châteraisé - A Business Model from Japan’s Suburb Hitting Overseas Sweet Spots
By Assoc. Prof. Wataru UEHARA | Hitotsubashi University Business School, Japan, 21 Aug 2023
Global Expansion
CP Foods - Nourishing Sustainability from Farm to Fork
By Associate Prof. Dr. Andrei KWOK | Monash University Malaysia, 12 Jul 2023
Marketing
Mixue - Sweetening Up The World From Bubble to Sustainable
By Dr. Gita GAYATRI | Universitas Indonesia, 29 Jun 2023
Marketing
Kopi Kenangan - The Memories as a Power to Move On and Expand?
By Dr. Gita GAYATRI | Universitas Indonesia, 20 May 2023
Global Expansion
Ichiran and Ajisen Ramen - Entering the Global Market
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 01 Jan 2023
