Explore Our Case Studies
Business Model Innovation
Coolmate: Breaking Through the “Boring Product” Barrier
By Thanh Hang PHAM | RMIT University Vietnam, 08 Jul 2026
Social Enterprise
Stitching a New Narrative – El Felipe and the Rise of the Eco-entrepreneur
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 26 Apr 2026
Global Expansion
SHEIN in Paris: Ultra-Fast Fashion vs. Institutional Legitimacy
By Aï ITO | Xi'an Jiaotong-Liverpool University, 18 Jan 2026
Innovation Management
Workman - Market Expansion and Growth from Construction to Everyday Workwear
By Mishell ALBORES | Nikkei BizRuptors, 26 Dec 2025
Business Ethics
Do Luxury Brands Engage in Excessive Profiteering?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 25 Aug 2025
Marketing
Naelofar - When Branding Faith and Public Controversy Collide
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 30 Dec 2024
Global Expansion
Marimekko - From Design Legacy to Global Expansion
By Asst. Prof. Dr. Tareq HOSSAIN | Thammasat Business School, Thailand, 24 Jul 2024
Entrepreneurship
ASAVA – Transitioning from Fashion to Lifestyle Retailing?
By Asst. Prof. Apichart KANARATTANAVONG | Chulalongkorn Business School, Thailand, 12 Jul 2024
Digital Transformation
Christy Ng - Where Affordability, Comfort, and Fashion Co-Exist
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 23 Apr 2024
Sustainability
UNIQLO - The Path Towards Sustainability
By Dr. Wasan SAKULKIJKARN | Srinakharinwirot University, Thailand, 31 Dec 2023
Supply Chain Management
UNIQLO - Clothing the World through Supply Chain Development
By Prof. Tetsuya USUI | Gakushuin University, Japan, 23 Nov 2023
Global Expansion
UNIQLO - Decades of Forming a Business Model for the Global Market
By Prof. Tetsuya USUI | Gakushuin University, Japan, 26 Sep 2023
