Dr. Natinee THANAJARO

Natinee Thanajaro is a lecturer at the Faculty of Business Administration for Society (BAS), Srinakharinwirot University in Bangkok, Thailand. Her teaching focuses on management, business strategy, and sustainability, while her research explores digital transformation, consumer behavior, and sustainable business practices. She is particularly interested in how technology and innovation shape business models and influence responsible decision-making. Alongside teaching, she actively publish and develop applied research aimed at creating both academic value and practical solutions for society.