Medical Tourism - The Case for Thailand
Thailand is a global tourist destination with an emerging strength as a medical tourism hub. How can the country further support the growth of medical tourism?
At a glance
Country
Thailand
Industry
Medical Services and Tourism
Market Value
US$ 86.49 billion
(as of 2025)
Abstract
Medical tourism in Thailand has recently become a promising contributor to the country’s economy, attracting millions of international patients while generating significant revenue for the healthcare, hospitality, and tourism sectors.
This case study examines the factors behind the country’s significance in medical tourism and competitive advantages, while exploring the evolving challenges facing the industry, particularly geopolitical uncertainty and intensifying competition from neighboring countries. It encourages learners to evaluate Thailand’s strategic options for maintaining its position as a global medical tourism hub while reducing vulnerability to external shocks and responding effectively to changing market dynamics and intensifying international competition.
Keywords: Medical Tourism, Health Tourism, Thailand, Competitive Advantage, Healthcare Competitiveness
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