EVOLVE Co., Ltd.: Building Opportunities Through Japan’s Type-B Employment System

Can entrepreneurship, government, and society work together to create meaningful employment opportunities for people with disabilities? EVOLVE set out to demonstrate that they could.

Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies
Riko MASUDA | Kyoto University of Foreign Studies
Muthita KANWERAYOTHIN | Nikkei BizRuptors

Published On 11 Nov 2026

Last Updated On 11 Nov 2026

At a glance

Industry

Social Welfare & Employment Support

Year Founded

2015

Core Activities

Employment Support (Type B)

Case Focus

Social Entrepreneurship

Abstract

This case study explores how entrepreneurship, government, and society can work together to create meaningful employment opportunities for people with disabilities through the experience of EVOLVE Co., Ltd., a community-based organization in Higashi-Osaka, Japan. Founded by Hideki Fujita in 2015, EVOLVE operates within Japan's Employment Continuation Support Type-B System, which provides a framework for supporting individuals who face barriers to conventional employment. The case traces Fujita's entrepreneurial journey, from identifying an unmet social need and establishing the organization to experimenting with diverse business activities and developing partnerships with local farmers, businesses, and community members. It examines how EVOLVE adapted its work activities to users' individual abilities and aspirations while balancing its social mission with financial and operational sustainability.

Drawing on Sarasvathy’s Effectuation Theory (2001) and the Japanese sampo-yoshi principle, the case study highlights the role of entrepreneurial adaptation, stakeholder collaboration, and shared value creation in developing a community-based social enterprise. As EVOLVE grows, increasing organizational complexity and dependence on its founder raise questions about its future direction, particularly how it can strengthen its management capabilities while sustaining its social impact. 


Key Topics: Social Entrepreneurship, Disability Inclusion, Effectuation, Stakeholder Collaboration, Community-Based Business Development, Social Impact and Sustainability, Business Principle (Sampo-yoshi)
 

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Disclaimers:

(1) Regarding Case Study Content: This case study is based mainly on secondary data and analysis of publicly available information unless otherwise stated, and is intended solely for educational purposes. Any opinions expressed by the author(s) are designed to facilitate learning discussion and do not serve to illustrate the effectiveness of the company. Additionally, banner images and logos used in the case study are intended for visualization in an educational setting and it is not used to represent or brand the company. For any dispute regarding the content and usage of images and logos, please contact the team.

(2) Regarding University Affiliation and Titles of Authors: The university affiliation and titles of author(s) seen in the case study is based on their affiliation and title during the time of publication. It may or may not represent the current status of said author(s).

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