Luxury Goods

Fashion & Apparel

Norlia AHMAD

Business Ethics

Consumer Decision-Making Process

Luxury Brand Positioning

Value Creation vs. Profiteering

Supply Chain Transparency

CSR (Corporate Social Responsibility)

Brand Management

No Border

Luxury brands charge premium prices for exclusivity and heritage, often far above production costs. But how much of this price is real value, and how much is just about branding?

Do Luxury Brands Engage in Excessive Profiteering?

Thailand

Marketing

Southeast Asia

Business Communication

Brand Heritage Stewardship

Brand Heritage Marketing

Antika EMYAEM

Louis Vuitton’s exhibition in Bangkok transforms luxury heritage into an engaging cultural experience for a new generation. How does this approach captivate emerging Southeast Asian consumers?

Visionary Journeys - Louis Vuitton's New Chapter in Southeast Asia

Finland

Global Expansion

Strategic Management

Europe

With over 70 years of legacy, from clothing and accessories to home decor and textiles, Marimekko has built for itself a strong presence around the world. Let's unveil the strategies and challenges behind Marimekko's branding journey in this dynamic industry.

Marimekko - From Design Legacy to Global Expansion

France

Sustainability

Can luxury and sustainability coexist? The story of LVMH redefines the relationship between these two aspects. 

LVMH - The Intersection of Luxury and Sustainability

Germany

Positioning Map

Mishell Albores

Siti MUNERAH

For over a century, Montblanc has symbolized timeless luxury. With the daring collaboration with Naruto in the 2020s, can they capture the hearts of the younger generation?

Montblanc x Naruto – Bridging Generations Through Luxury

Discipline

Region

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