Explore Our Case Studies
Strategic Management
Medical Tourism - The Case for Thailand
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 10 Jul 2026
Human Resource Management
People First, Excellence Always – How Mandarin Oriental, Bangkok Builds Hospitality from Within
By Asst. Prof. Dr. Somboon KULVISAECHANA | Thammasat Business School, Thailand, 31 Jan 2026
Global Expansion
Selling in Southeast Asia: H World Group’s Expansion Dilemma
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 05 Nov 2025
Marketing
Beyond Petro-Horizon – Saudi Arabia’s Tourism & Entertainment Vision 2030
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 27 May 2025
Global Expansion
Hoshino Resorts - Japan’s Hotel Management Innovator Goes Global
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 08 Jan 2025
Marketing
Beyond Boundaries – Revolutionizing Thai Tourism for Quality and Sustainability
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 20 Mar 2024
Marketing
Harmonizing Hospitality – Navigating Cultural Diversity and Sustainability at Raya Heritage
By Dr. Krittinee NUTTAVUTHISIT | Sasin School of Management, Chulalongkorn University, Thailand, 18 Mar 2024
Business Model Innovation
Vietnam Trail Series - Approaching Tourism from a Different View
By Lec. Dinh-Long PHAM | Royal University Of Law And Economics, Cambodia, 12 Jan 2024
Marketing
Safari World - Maintaining a Roaring Success in Zoo Business
By Asst. Prof. Apichart KANARATTANAVONG | Chulalongkorn Business School, Thailand, 18 Sep 2023
Marketing
Cool Japan and Sustainable Nation Branding - Reviving Japan’s Tourism in the Post-COVID-19 era
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 10 Nov 2022
