Explore Our Case Studies
Marketing
Aliff Syukri – Controversy, Authenticity, and the Power of Personal Branding on TikTok
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 20 Dec 2025
Leadership
From Heritage to Modern Icon: The Strategic Transformation of Srichand
By Dr. Chatree PREEDAANANTHASUK | Naresuan University, 16 Oct 2025
Marketing
Dove - The Real Beauty Campaign & Consumer Perspectives: Hit or Miss?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 18 May 2025
Marketing
From Print to Pixels: Dabur’s Bold Leap into Digital Advertising
By Nop MEECHUKHUN | Nikkei BizRuptors, 18 Dec 2024
Strategic Management
Medical Tourism - The Case for Thailand
By Assoc. Prof. Dr. Somchanok PASSAKONJARAS | Chulalongkorn Business School, Thailand, 03 Dec 2024
Innovation Management
Moner Bondhu - Empowering Millions of People to Take Care of Their Mental Health
By Lec. Dinh-Long PHAM | Royal University Of Law And Economics, Cambodia, 15 Nov 2024
Marketing
A Prescription for Ethics – The Case of Bell-Kenz Pharma
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 15 Jul 2024
Marketing
Duopharma - Initiatives toward ESG and Sustainable Marketing
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 17 Jun 2024
Business Model Innovation
SUSMED - Crossing the Borders: From Insider Knowledge to Disruptive Innovation
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 30 May 2024
Operations Management
Examining Efficiency and Redundancy in Hospitals - The Case of Tan Tock Seng Hospital
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 06 Mar 2024
Operations Management
Optimizing Care and Efficiency in the Elder Care Sector – The Case of St. Luke’s ElderCare
By Assoc. Prof. Huay Ling TAY | Singapore University of Social Sciences, 19 Feb 2024
Marketing
The Power of Skincare by Science and Going Viral - Skintific's Country of Origin Enigma
By Dr. Gita GAYATRI | Universitas Indonesia, 08 Nov 2023
Marketing
Sephora Malaysia - Touching the Hearts of Customers
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 07 Nov 2023
Sustainability
Ratchaphruek Hospital - Bringing Environmental Sustainability and Overall Wellness Together
By Asst. Prof. Kritinee PONGTANALERT, Ph.D. | Chulalongkorn Business School, Thailand, 09 Oct 2023
Sustainability
O'right - A Midget with Giant Steps in Building a Sustainable Business
By Prof. Jusuke IKEGAMI | Waseda Business School, Japan, 09 May 2023
Family Business
Eu Yan Sang - Building A Family Business That Lasts
By Prof. Toru YOSHIKAWA | Singapore Management University, 24 Jan 2023
