Explore Our Case Studies
Accounting & Finance
easypaisa: How Far Should a Digital Bank Go in Serving Underserved Customers?
By Dr. Mudeer Ahmed Khattak | Sunway Business School, 14 Jun 2026
Brand Management
“bKash Me”: Building a Market-Leading Mobile Financial Service in Bangladesh
By Sr. Lec. Suman Prosad SAHA | Independent University, Bangladesh, 29 Mar 2026
Sustainability
Diversity and Innovation – Exploring Manulife’s DEI and Global Development Synergies
By Prof. Dr. Artie NG | International Business University, Canada, 04 Nov 2025
Accounting & Finance
Navigating Currency Risk – The Impact of Black Monday 2024 on Yen Carry Trades and Bank FX Exposures
By Dr. Ken Yien LEONG | Sunway Business School, Malaysia, 29 Aug 2025
Strategic Management
A Wallet Too Smart? – Lessons from Thai Smart Card’s Pursuit of Payment Innovation
By Assoc. Prof. Sarayut RUEANGSUWAN, Ph.D. | Associate Dean for Strategy and Finance Thammasat Business School, Thailand, 31 Mar 2025
Sustainability
Tokio Marine Holdings - Climate Resilience and Sustainability in the Insurance Sector
By Dr. Wai Kee HO | Sunway University, Malaysia, 03 Feb 2025
Sustainability
Allianz SE - Multinational Insurance Giant’s Bold Step in Mitigating Global Climate Risk
By Dr. Wai Kee HO | Sunway University, Malaysia, 07 Nov 2024
Marketing
AI Meets Advertising – RHB Bank's Pioneering Campaign in Malaysia
By Dr. Suzanne TAN SER ZIAN | Sunway Business School, Malaysia, 27 May 2024
