Explore Our Case Studies
Business Ethics
Who Is in Control? Ethical Challenges of Autonomous Driving in Chinese EV Market
By Dr. Anlan ZHANG | Lee Shau Kee School of Business and Administration, Hong Kong Metropolitan University, 24 Jan 2026
Digital Transformation
Honda Strategizing the Emerging EV Market in America - Sustainability Initiatives in Canada
By Prof. Dr. Artie NG | International Business University, Canada, 26 Nov 2025
Brand Management
Reimagining the Cat – What Jaguar's Rebrand Can Teach Us
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 27 Mar 2025
Organizational Behavior
Build and Buy Strategy - the case of Muten Technologies
By Motoki NAKASHIMA | Principal, Mercer (Thailand) Limited, 13 Mar 2025
Business Model Innovation
NIO vs Tesla - Customer Value Proposition for Electric Vehicles
By Prof. Masanao KAWAKAMI | University of Hyogo, Japan, 22 Jan 2025
Marketing
Driving the Market – Tesla and BYD’s Price Strategies in Thailand's EV Scene
By Asst. Prof. Dr. Boonying KONGARCHAPATARA | College of Management Mahidol University, Thailand, 26 Dec 2024
Innovation Management
BYD - Innovation Begets Innovation Through Organizational Learning
By Prof. Mark LOON | University of the Sunshine Coast, 24 Sep 2024
Business Communication
Toyota's Recall - Communication Effectiveness in Crisis Management
By Dr. Kenny Guan Cheng TEOH | Sunway Business School, Malaysia, 22 Aug 2024
Accounting & Finance
Financial Insights into Asia's EV Competitors – The Case of Tesla
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 08 Aug 2024
Strategic Management
Nissan - Coming Back To EV Race: The Dilemma Of Resource Allocation
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 01 Jun 2024
Family Business
Siam Motors Group – The Power of Family Reputation
By Assoc. Prof. Dr. Natenapha WAILERDSAK | Thammasat Business School, Thailand, 24 Jan 2024
Global Expansion
Toyota - The Giant’s Intentions To Bring EVs Into Southeast Asia Market
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 23 Oct 2023
Global Expansion
BYD - A New EV Leader Rises in Southeast Asia
By Prof. Shige MAKINO | Kyoto University Graduate School of Economics, Japan, 20 Sep 2023
Business Model Innovation
ACSL - Staying Selected And Never Letting Go
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 21 Jun 2023
Organizational Behavior
Fostering an Innovative Organizational Culture - the Case of Henshin Motors Thailand
By Motoki NAKASHIMA | Principal, Mercer (Thailand) Limited, 17 Mar 2023
