Explore Our Case Studies
Brand Management
Polcasan Beyond the Star – From Fan Symbol to Independent Commercial Asset
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 02 Apr 2026
Business Ethics
The Price of Deception: Corporate Governance Failures at Megan Media Holdings
By Assoc. Prof. Jaspal SINGH | Sunway Business School, Malaysia, 06 Aug 2025
Mergers & Acquisition
Sony x Kadokawa – Strategic Alliance to Strengthen Intellectual Property Powerhouses
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 08 Jul 2025
Business Ethics
Netflix and AI: The Invisible Director of Your Watchlist
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 30 May 2025
Marketing
TikTok's Recommendation Algorithm – Influence on Consumer Behavior
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 28 May 2025
Global Expansion
Astro's Streaming Wars - Losing the Home Turf
By Dr. Wee Hong LOO | Sunway Business School, Malaysia, 05 May 2025
Business Model Innovation
BookXcess – Turning Surplus into Gold with Remaindered Books
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 29 Apr 2025
Marketing
The Brand Behind the Spike – How Can KOVO Champion the 'Megatron Effect'?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 13 Feb 2025
Marketing
TikTok - Inspiring Creativity and Bringing Joy to All?
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 25 Jan 2025
Marketing
Leveraging K-Pop - Should Brands Hire K-Pop Idols as Ambassadors?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 29 Oct 2024
Digital Transformation
Kuaikan Manhua - Building the Cartooning and Comics Ecosystem in China
By Lec. Yafang CHENG | Eikei University of Hiroshima, Japan, 11 Sep 2024
Global Expansion
Taylor Swift’s Eras Tour - Singapore's Exclusive Deal and the Changing Concert Landscape
By Dr. Anne CULLEN | Griffith Business School, Australia, 24 May 2024
Marketing
When Fame Works Beyond – the Bubble (Sustainable) Business of Thailand Celebrities
By Dr. Gita GAYATRI | Universitas Indonesia, 18 Apr 2024
Global Expansion
Seizing Stardom – GMMTV's Strategy for Winning Audience Hearts
By Dr. Gita GAYATRI | Universitas Indonesia, 05 Feb 2024
Business Model Innovation
Vietnam Trail Series - Approaching Tourism from a Different View
By Lec. Dinh-Long PHAM | Royal University Of Law And Economics, Cambodia, 12 Jan 2024
Marketing
Taylor Swift and The Eras Tour - From Marketing Genius to Asian Tourism Booster
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 26 Dec 2023
Global Expansion
Cultural Charisma - The Thai Entertainment Phenomenon in ASEAN and Beyond
By Lec. Elevita YULIATI | Universitas Indonesia, 13 Dec 2023
