Explore Our Case Studies
Sustainability
From Environmental to Sustainability Reporting – Cathay Pacific’s Voyage of Sustainable Development
By Dr. Pimtong Tavitiyaman | College of Professional & Continuing Education, The Hong Kong Polytechnic University, 11 Jun 2026
Global Expansion
Terra Drone - Defining Boundaries to Synchronize Growth in an Emerging Market
By Prof. Tatsuhiko INOUE | Waseda University, Japan, 08 May 2025
Digital Transformation
The Sky’s Not the Limit – AirAsia’s Diversification Beyond Aviation
By Nop MEECHUKHUN | Nikkei BizRuptors, 20 Feb 2025
Business Ethics
Transmile - Governance Failures and the Fraud That Grounded a Giant
By Assoc. Prof. Jaspal SINGH | Sunway Business School, Malaysia, 30 Jan 2025
Crisis Management
Managing Social Media Crises – A Case Study of Singapore Airlines
By Prof. Mingming CHENG / Jie TAN / Lingxue ZHAN | School of Management and Marketing, Curtin University, Australia, 06 Sep 2024
Operations Management
From Crisis to Comeback: Thai Airways’ Rehabilitation and Recovery Story
By Muhammad Arif Bashir JHUMRA | Thammasat University, Thailand, 11 Jul 2024
Strategic Management
Qatar Airways - From Regional Competition to National Economic Impact
By Kim Thanh LE | Nikkei BizRuptors, 12 Mar 2024
Business Model Innovation
Bangkok Airways - Thailand’s Airport-Owning Airline
By Assoc. Prof. Hiromi KAMATA | Hitotsubashi Business School, Japan, 28 Dec 2023
Supply Chain Management
Malaysia Airlines Berhad - How Malaysia's Flag Carrier Manages Its Supply Chain?
By Dr. Mandy Mok KIM MAN | University of Reading Malaysia, 25 Apr 2023
Marketing
All Nippon Airways’ (ANA) “Future Promise” - Beyond Persuasion and Demand Creation
By Prof. Norlia AHMAD | Kwansei Gakuin University, Japan, 11 Apr 2023
