Explore Our Case Studies

Digital Transformation
LuLu Hypermarket: Building an Omnichannel Retail Experience in the Digital Age
By Associate Prof. Dr. Khalid HUSSAIN | Sultan Qaboos University, 04 Jul 2026

Human Resource Management
7-Eleven Japan: The Human Side of the Konbini Empire
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 04 May 2026

Operations Management
MediGO Drugstore: Investigating Cash Variances Through Action Research Inquiry in an Early-Stage SME
By Dr. Raymund B. HABARADAS | De La Salle University, 04 May 2026

Marketing
Paws in the Mall: When Positioning Meets Cultural Boundaries at Sunway Square
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 25 Apr 2026

Innovation Management
Workman - Market Expansion and Growth from Construction to Everyday Workwear
By Mishell ALBORES | Nikkei BizRuptors, 26 Dec 2025

Accounting & Finance
Strategic Cost Management – Improving performance in SMEs through the right Costing (and Pricing)
By Prof. Gustavo TANAKA | Faculty of Global Engagement, Kyoto University of Foreign Studies, 09 Oct 2025

Innovation Management
Letright - Reconciling Luxury and Sustainability in Outdoor Living
By Fandy TJIPTONO | Victoria University of Wellington, 23 Jun 2025

Business Model Innovation
BookXcess – Turning Surplus into Gold with Remaindered Books
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 29 Apr 2025

Family Business
Passing the Baton – The Mall Group's Female Leadership Transition to the Third Generation
By Assoc. Prof. Dr. Natenapha WAILERDSAK | Thammasat Business School, Thailand, 24 Mar 2025

Accounting & Finance
Evaluating 99 Speedmart – Financial Performance and Investment Potential in Malaysia’s Retail Market
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 28 Feb 2025

Marketing
From Print to Pixels: Dabur’s Bold Leap into Digital Advertising
By Nop MEECHUKHUN | Nikkei BizRuptors, 18 Dec 2024

Innovation Management
Innovative Retail Solutions – QDD Dynamics' Approach to Customer Adoption and Integration
By Dr. Evelyn Toh Bee HWA | Sunway Business School, Malaysia, 31 Jul 2024

Marketing
From Costco's Triumph to Tops Club's Trials – A Comparative Study of Retail Strategies in Asia
By Asst. Prof. Dr. Boonying KONGARCHAPATARA | College of Management Mahidol University, Thailand, 28 Jun 2024

Global Expansion
AEON Indonesia - The Truth about Entry Strategies for Growing Markets
By Prof. Tetsuya USUI | Gakushuin University, Japan, 25 Jun 2024

Sustainability
UNIQLO - The Path Towards Sustainability
By Dr. Wasan SAKULKIJKARN | Srinakharinwirot University, Thailand, 31 Dec 2023

Marketing
7-Eleven Thailand - The Marketing Magic Behind the Convenience Giant
By Asst. Prof. Dr. Boonying KONGARCHAPATARA | College of Management Mahidol University, Thailand, 06 Dec 2023

Supply Chain Management
UNIQLO - Clothing the World through Supply Chain Development
By Prof. Tetsuya USUI | Gakushuin University, Japan, 23 Nov 2023

Global Expansion
IKEA - From Swedish Heritage To Southeast Asian Mall Culture
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 03 Nov 2023

Supply Chain Management
P&G - Strategic Philanthropy in Thailand
By Prof. Dr. Ruth BANOMYONG | Thammasat Business School, Thailand, 03 Nov 2023

Global Expansion
UNIQLO - Decades of Forming a Business Model for the Global Market
By Prof. Tetsuya USUI | Gakushuin University, Japan, 26 Sep 2023

Global Expansion
Châteraisé - A Business Model from Japan’s Suburb Hitting Overseas Sweet Spots
By Assoc. Prof. Wataru UEHARA | Hitotsubashi University Business School, Japan, 21 Aug 2023

Global Expansion
MR.DIY - Rising High with “Always Low Prices”
By Associate Prof. Dr. Andrei KWOK | Monash University Malaysia, 17 May 2023

Family Business
Central Group - Embrace Change in Family Conglomerates
By Prof. Toru YOSHIKAWA | Singapore Management University, 18 Apr 2023

Marketing
MINISO - A Global Retail Brand from Japan?
By Assoc. Prof. Wataru UEHARA | Hitotsubashi University Business School, Japan, 20 Mar 2023

Global Expansion
Don Don Donki - Expanding Business Through Joint Venture
By Assoc. Prof. Wataru UEHARA | Hitotsubashi University Business School, Japan, 30 Jan 2023

Family Business
Eu Yan Sang - Building A Family Business That Lasts
By Prof. Toru YOSHIKAWA | Singapore Management University, 24 Jan 2023
