Explore Our Case Studies

Entrepreneurship
Cross-Border Expansion in Asia – How Betterteem Scaled Beyond the Philippines
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 31 Jul 2026

Business to Business (B2B)
SWAT Mobility – A Startup’s Move to Rebalance from Ride-Pooling to B2B Smart Mobility
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 26 Jul 2026

Entrepreneurship
Entrepreneurship in Action – Strategic Innovation at Sushi King in Malaysia’s Halal Food Industry
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 24 Jul 2026

Entrepreneurship
Tired City: Tradition, Technology, and the Future of Creative Commerce
By Dr. Mandy Mok Kim Man | Raffles University, Malaysia, 21 Jul 2026

Innovation Management
Alternō - A Vietnamese Startup’s Bold Bet on Thermal Innovation with Sand Battery
By Prof. Toru YOSHIKAWA | Waseda University, Japan, 17 Jul 2026

Business Model Innovation
Coolmate: Breaking Through the “Boring Product” Barrier
By Thanh Hang PHAM | RMIT University Vietnam, 08 Jul 2026

Family Business
GoChin Tambun Pomelo Agro Farm: Building a Competitive Future for a Family Business
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 07 Jul 2026

Entrepreneurship
Chocolate Concierge: Building Competitive Advantage Through Malaysian Cocoa
By Associate Prof. Shehnaz TEHSEEN | Sunway University, Malaysia, 12 May 2026

Digital Transformation
Mabuhay Energy – Artificial Intelligence and Strategy in the Philippine Power Sector
By Dr. Leveric T. NG | Ateneo Graduate School of Business, The Philippines, 19 Apr 2026

Strategic Management
ShopeeFood - Riding the Ecosystem or Burning Cash?
By Dr. Pietro BORSANO | Chulalongkorn School of Integrated Innovation, Thailand, 27 Jun 2025

Marketing
The Brand Behind the Spike – How Can KOVO Champion the 'Megatron Effect'?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 13 Feb 2025
