Explore Our Case Studies
Social Enterprise
Ricky Wong and RE:GEN – Scaling an Emotional ESG Platform in Malaysia
By Dr. Wai Kee HO | Sunway University, Malaysia, 05 Oct 2026
Entrepreneurship
Two Brands, One Bet: The Growth Dilemma at Smells Good Holdings
By Associate Prof. Dr. Shehnaz TEHSEEN | Sunway University, Malaysia, 21 Sep 2026
Marketing
Khairul Aming: Building a Scalable Consumer Business from Personal Influence
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 27 Aug 2026
Marketing
Cyclical Instability: Pricing a Small Business Through Market Change
By Senior Lec. Dr. Noman ARSHED | Sunway University, Malaysia, 11 Aug 2026
Entrepreneurship
Entrepreneurship in Action – Strategic Innovation at Sushi King in Malaysia’s Halal Food Industry
By Associate Prof. Dr. Shehnaz TEHSEEN | Sunway University, Malaysia, 24 Jul 2026
Entrepreneurship
Tired City: Tradition, Technology, and the Future of Creative Commerce
By Dr. Mandy Mok Kim Man | Raffles University, Malaysia, 21 Jul 2026
Family Business
GoChin Tambun Pomelo Agro Farm: Building a Competitive Future for a Family Business
By Associate Prof. Dr. Shehnaz TEHSEEN | Sunway University, Malaysia, 07 Jul 2026
Accounting & Finance
The Constraint That Wasn't There: Reading the Right Lever at a Bursa-Listed Engineering Group
By Senior Lec. Dr. Noman ARSHED | Sunway University, Malaysia, 19 May 2026
Entrepreneurship
Chocolate Concierge: Building Competitive Advantage Through Malaysian Cocoa
By Associate Prof. Dr. Shehnaz TEHSEEN | Sunway University, Malaysia, 12 May 2026
Accounting & Finance
Beyond the Raw Slope: Cost, Context, and Decision-Making at a Penang SME
By Senior Lec. Dr. Noman ARSHED | Sunway University, Malaysia, 29 Apr 2026
Marketing
Paws in the Mall: When Positioning Meets Cultural Boundaries at Sunway Square
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 25 Apr 2026
Accounting & Finance
Evaluating Farm Fresh - Financial Performance and Investment Potential in Malaysia's Dairy Industry
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 15 Apr 2026
Entrepreneurship
Small Business, Big Decisions – Sugar & Spice AOR in a Changing Customer Landscape
By Prof. Dr. Noor Afza binti AMRAN | ASIAN Research Institute for Corporate Governance (ARICG), Universiti Utara Malaysia, 05 Feb 2026
Business Model Innovation
Brahim’s: A Business Model Journey from a Major Client Loss to a New Strategic Direction
By Associate Prof. Dr. Shehnaz TEHSEEN | Sunway University, Malaysia, 27 Jan 2026
Marketing
Aliff Syukri – Controversy, Authenticity, and the Power of Personal Branding on TikTok
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 20 Dec 2025
Sustainability
Bridging the Gap in ESG Reporting Education: Sunway University and BDO Collaboration
By Dr. Wai Kee HO | Sunway University, Malaysia, 14 Dec 2025
Accounting & Finance
Oriental Kopi – Assessing Investment Potential in Malaysia's Coffee Market
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 22 Sep 2025
Economics
Navigating Currency Risk – The Impact of Black Monday 2024 on Yen Carry Trades and Bank FX Exposures
By Dr. Ken Yien LEONG | Sunway Business School, Malaysia, 29 Aug 2025
Business Ethics
The Price of Deception: Corporate Governance Failures at Megan Media Holdings
By Assoc. Prof. Jaspal SINGH | Sunway Business School, Malaysia, 06 Aug 2025
Innovation Management
Letright - Reconciling Luxury and Sustainability in Outdoor Living
By Fandy TJIPTONO | Victoria University of Wellington, 23 Jun 2025
Family Business
BinaPavo - The Power of Strong and Weak Ties in the Family Business: A Double-Edged Sword?
By Associate Prof. Dr. Shehnaz TEHSEEN | Sunway University, Malaysia, 25 May 2025
Global Expansion
Astro's Streaming Wars - Losing the Home Turf
By Dr. Wee Hong LOO | Sunway Business School, Malaysia, 05 May 2025
Business Model Innovation
BookXcess – Turning Surplus into Gold with Remaindered Books
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 29 Apr 2025
Global Expansion
Chagee - From Market Leader to Market Learner: The Contrast Between Malaysia and Vietnam
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 07 Apr 2025
Business Ethics
Serba Dinamik - Corporate Governance Issues and the Role of Auditors in Unveiling Red Flags
By Wing Tien WONG | Sunway University, Malaysia, 10 Mar 2025
Accounting & Finance
Evaluating 99 Speedmart – Financial Performance and Investment Potential in Malaysia’s Retail Market
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 28 Feb 2025
Sustainability
Malaysian Palm Oil - Navigating Green Compliance Challenges of the EU's Sustainability Frontier
By Dr. Geetha NADARAJAN | Sunway Business School, Malaysia, 10 Feb 2025
Sustainability
Tokio Marine Holdings - Climate Resilience and Sustainability in the Insurance Sector
By Dr. Wai Kee HO | Sunway University, Malaysia, 03 Feb 2025
Business Ethics
Transmile - Governance Failures and the Fraud That Grounded a Giant
By Assoc. Prof. Jaspal SINGH | Sunway Business School, Malaysia, 30 Jan 2025
Entrepreneurship
Growth Through Bootstrap - OpenMinds’ Story from a Startup to Multimillion-Dollar Enterprise
By Associate Prof. Dr. Shehnaz TEHSEEN | Sunway University, Malaysia, 01 Jan 2025
Marketing
Naelofar - When Branding Faith and Public Controversy Collide
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 30 Dec 2024
Business Communication
Internal Noise - The Great Disruptor!
By Dr. Kenny Guan Cheng TEOH | Sunway Business School, Malaysia, 19 Dec 2024
Sustainability
EITA - Transformational Leadership for Environmental Sustainability
By Dr. Kavitha SATHASIVAM | Sunway Business School, Malaysia, 15 Nov 2024
Organizational Behavior
PKT Logistics - Innovative Management Information System Leads the Way in International Business
By Dr. Ng Su-Ann | Monash University Malaysia, 14 Nov 2024
Marketing
Sunway REIT - Aligning Brand Strength, Diversification, and Macro Trends for Success
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 11 Nov 2024
Sustainability
Allianz SE - Multinational Insurance Giant’s Bold Step in Mitigating Global Climate Risk
By Dr. Wai Kee HO | Sunway University, Malaysia, 07 Nov 2024
Family Business
SeriWeave Textiles: The Expansion of a Family Entrepreneurship
By Dr. Jesrina Ann XAVIER | Sunway University, Malaysia, 12 Oct 2024
Sustainability
Beyond the Bin – GreenPrice's Food Waste Solution
By Dr. Suzanne TAN SER ZIAN | Sunway Business School, Malaysia, 07 Oct 2024
Family Business
Padi & Rempah Cuisine - Entrepreneurship and Cultural Innovation in Malaysian Catering
By Dr. Jesrina Ann XAVIER | Sunway University, Malaysia, 05 Oct 2024
Digital Transformation
Coca-Cola – Leaping Ahead With AI
By Dr. Muhummad Khairul ISLAM | UNITEN Business School (UBS), Malaysia, 30 Aug 2024
Marketing
PKAYDK - Fundraising Strategies for Sustainable Social Change
By Assoc. Prof. Shathees Baskaran | Universiti Teknologi Malaysia, 30 Aug 2024
Marketing
Juara Turtle Project - When Conservation Meets Digitalization
By Assoc. Prof. Shathees Baskaran | Universiti Teknologi Malaysia, 29 Aug 2024
Business Communication
Toyota's Recall - Communication Effectiveness in Crisis Management
By Dr. Kenny Guan Cheng TEOH | Sunway Business School, Malaysia, 22 Aug 2024
Accounting & Finance
Financial Insights into Asia's EV Competitors – The Case of Tesla
By Lec. Caroline Y.L. YAP, Principal Teaching Fellow | Sunway Business School, Malaysia, 08 Aug 2024
Marketing
Cultural Cradle – Kiddocare and the Evolution of Asian Parenting
By Dr. Suzanne TAN SER ZIAN | Sunway Business School, Malaysia, 07 Aug 2024
Innovation Management
Innovative Retail Solutions – QDD Dynamics' Approach to Customer Adoption and Integration
By Dr. Evelyn Toh Bee HWA | Sunway Business School, Malaysia, 31 Jul 2024
Leadership
Berjaya Corporation Berhad - This is How Female Leadership Could Shape a Green Economy
By Dr. Tosin TIAMIYU | Sunway Business School, Malaysia, 17 Jul 2024
Marketing
Duopharma - Initiatives toward ESG and Sustainable Marketing
By Dr. Siti MUNERAH | Sunway Business School, Malaysia, 17 Jun 2024
