Explore Our Case Studies
Brand Management
Reimagining the Cat – What Jaguar's Rebrand Can Teach Us
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 27 Mar 2025
Marketing
The Brand Behind the Spike – How Can KOVO Champion the 'Megatron Effect'?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 13 Feb 2025
Marketing
Duolingo Language Revolution - Harnessing Gamification to Bridge Generational and Cultural Gaps
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 08 Feb 2025
Marketing
Leveraging K-Pop - Should Brands Hire K-Pop Idols as Ambassadors?
By Assoc. Prof. Dr. Gita GAYATRI | Universitas Indonesia, 29 Oct 2024
Global Expansion
Musubi Furoshiki – Weaving Sustainability and Tradition into Global Market
By Dr. Gita GAYATRI | Universitas Indonesia, 15 Aug 2024
Marketing
Creativity Behind the Scenes – Lessons Learned from the Thai Advertising Industry
By Dr. Gita GAYATRI | Universitas Indonesia, 26 Jul 2024
Marketing
When Fame Works Beyond – the Bubble (Sustainable) Business of Thailand Celebrities
By Dr. Gita GAYATRI | Universitas Indonesia, 18 Apr 2024
Global Expansion
Seizing Stardom – GMMTV's Strategy for Winning Audience Hearts
By Dr. Gita GAYATRI | Universitas Indonesia, 05 Feb 2024
Marketing
Mabuhay from Jollibee - An Emotional Branding Communication Strategy for the International Market
By Dr. Gita GAYATRI | Universitas Indonesia, 14 Dec 2023
Marketing
The Power of Skincare by Science and Going Viral - Skintific's Country of Origin Enigma
By Dr. Gita GAYATRI | Universitas Indonesia, 08 Nov 2023
Innovation Management
The Journey of Marketplace Ecosystem - The Story of Tokopedia
By Dr. Gita GAYATRI | Universitas Indonesia, 27 Oct 2023
Marketing
Mixue - Sweetening Up The World From Bubble to Sustainable
By Dr. Gita GAYATRI | Universitas Indonesia, 29 Jun 2023
Marketing
Kopi Kenangan - The Memories as a Power to Move On and Expand?
By Dr. Gita GAYATRI | Universitas Indonesia, 20 May 2023
