Oriental Kopi – Assessing Investment Potential in Malaysia's Coffee Market
Southeast Asia’s coffee industry is booming, with Malaysia at the heart of it. Can the listed Oriental Kopi stand out in this crowded market?
At a glance
Country
Malaysia
Revenue
US$ 65.4 million
As of 2024
Gross Profit
US$ 19.5 million
As of 2024
Index
US$ 0.19
As of 20 June 2025
Abstract
Oriental Kopi has emerged as one of Malaysia’s fastest-growing halal kopitiam chains, blending traditional Hainanese culinary heritage with modern business strategies. Founded in 2020, the company quickly expanded from a single outlet in Johor to a network of 20 cafés across Malaysia and one in Singapore by 2025. Following its IPO in January 2025, which raised approximately US$43.38 million, the company transitioned into a profitable business generating over US$65 million in revenue and US$10 million in net profit by 2024.
The case study employs financial analysis tools in conjunction with market valuation metrics to assess the company’s investment potential and the sustainability of its growth. Designed as an applied finance and strategy case, it encourages learners to evaluate critically Oriental Kopi’s financial health, growth prospects, and valuation to determine whether it presents a sound investment opportunity in Malaysia’s evolving coffee market.
Banner image: Photo courtesy of Oriental Kopi Facebook
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Disclaimers:
(1) Regarding Case Study Content: This case study is based mainly on secondary data and analysis of publicly available information unless otherwise stated, and is intended solely for educational purposes. Any opinions expressed by the author(s) are designed to facilitate learning discussion and do not serve to illustrate the effectiveness of the company. Additionally, banner images and logos used in the case study are intended for visualization in an educational setting and it is not used to represent or brand the company. For any dispute regarding the content and usage of images and logos, please contact the team.
(2) Regarding University Affiliation and Titles of Authors: The university affiliation and titles of author(s) seen in the case study is based on their affiliation and title during the time of publication. It may or may not represent the current status of said author(s).
