The Legitimacy Dilemma – Huawei’s Struggles with Media Framing and Global Politics
As a global tech giant, Huawei faces a legitimacy crisis amid rising geopolitical tensions. How has media framing shaped Huawei’s global standing, and can they overcome those challenges?
At a glance
Revenue
US$ 99.93 billion
FY 2023
Business Type
Emerging Market Multinational Enterprises (EMNEs)
Countries
China, U.K., U.S.
Case Focus
Organizational Legitimacy
Abstract
Huawei, a global technology giant, has faced significant challenges in maintaining its legitimacy in international markets due to geopolitical tensions and media framing. This case study explores the factors that have contributed to Huawei's predicament, particularly focusing on the role of media narratives and the broader geopolitical context. The case study also examines how Huawei's perceived ties to the Chinese government, coupled with concerns over national security, have led to widespread bans and restrictions on its products in key markets like the United States and the United Kingdom.
By examining Huawei's experiences, this case study sheds light on the challenges faced by emerging market multinational enterprises (EMNEs) in navigating the complex interplay between geopolitical factors, media framing, and corporate legitimacy. It offers insights into the strategies that EMNEs can adopt to mitigate these challenges and enhance their global standing.
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(1) Regarding Case Study Content: This case study is based mainly on secondary data and analysis of publicly available information unless otherwise stated, and is intended solely for educational purposes. Any opinions expressed by the author(s) are designed to facilitate learning discussion and do not serve to illustrate the effectiveness of the company. Additionally, banner images and logos used in the case study are intended for visualization in an educational setting and it is not used to represent or brand the company. For any dispute regarding the content and usage of images and logos, please contact the team.
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