Carabao Group – Championing Sustainability
Carabao is a well-known energy drink company in Thailand. Now, we delve into how the company is focusing on sustainability and possibilities with the circular economy.
At a glance
Country
Thailand
Industry
Beverages
Total Revenue
US$ 391 million
Number of Employees
3,325
(As of 2022)
Abstract
Carabao Group, a well-known energy drink manufacturer in Thailand, practically integrated sustainability into its core business. Driven by growing concern for sustainability in the international market and a desire for competitive advantage, the company optimized its packaging supply chain and embraced circular economy principles, leveraging co-located facilities to minimize waste and transportation. Furthermore, the company prioritized social responsibility through community investments and customer-centric initiatives.
This case study demonstrates how integrating sustainability can enhance brand image, strengthen stakeholder relationships, and drive operational efficiency – providing significant perspectives for other businesses seeking to embrace responsible business practices.
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(1) Regarding Case Study Content: This case study is based mainly on secondary data and analysis of publicly available information unless otherwise stated, and is intended solely for educational purposes. Any opinions expressed by the author(s) are designed to facilitate learning discussion and do not serve to illustrate the effectiveness of the company. Additionally, banner images and logos used in the case study are intended for visualization in an educational setting and it is not used to represent or brand the company. For any dispute regarding the content and usage of images and logos, please contact the team.
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